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Influencer marketing will solidify its position

Influencer marketing will solidify its position

Consumer brands have historically used social media influencers to present authentic unbiased advertising to appeal to prospects and customers. The pandemic amplified the impact influencers have on the purchase of products, due to a limited ability to shop at stores....
Businesses will be forced to embrace the digital transformation

Businesses will be forced to embrace the digital transformation

The racial inequality protests in 2020 inspired us to change our own behaviors and advise our clients on content strategy. We predict brands will make significant efforts to clean up business practices and adjust messaging to appeal to enlightened consumers who care...